Corporate Executive — Career Transition
VP to C-Suite Decision
The Challenge
A VP at a Fortune 500 company received two competing offers within a 3-week window: (1) Promotion to SVP with significant compensation increase and stability, or (2) CMO role at fast-growing startup with equity upside but higher risk. Both paths had strong arguments. Family, financial, and career factors created decision paralysis. The 3-week deadline added pressure.
Impact
- Accepted startup CMO role with confidence and clarity
- Negotiated additional equity after PDA-recommended timing
- 18 months later: Compensation doubled vs. corporate path
- Company IPO'd, equity value exceeded 5-year corporate earnings
- Executive: 'Best decision of my career. The analysis removed all doubt.'
Architecture & Approach
We used Primary Operating Profile (POP) assessment to understand natural working style and stress response. Functional Domain Mapping (FDM) revealed where true strengths and passions aligned. 24-month Lifecycle Momentum Modeling (LMM) showed upcoming growth vs. consolidation phases under each scenario. Risk Exposure Mapping (REM) quantified financial, reputational, and psychological risks. The analysis clearly favored startup CMO role with specific timing and negotiation guidance.
Agent Roles
Engagement Type
Strategic Timing Consultation
Duration
Single session + extended Q&A support
Industry
Technology / Marketing Leadership