Startup Co-Founders — Partnership Conflict Resolution
Pre-Seed SaaS Company
The Challenge
Two technical co-founders of a pre-seed B2B SaaS were in constant conflict. Decision-making was paralyzed, investor calls were tense, and both were privately considering walking away. Surface issues: strategy disagreements, work style clashes, communication breakdowns. Real issue: No one understood the root cause or how to fix it without destroying the company.
Impact
- Restructured roles to align with each founder's natural cycles
- Implemented quarterly 'cycle check-ins' to catch misalignment early
- Conflict decreased 80% within 60 days
- Raised $1.2M seed round 6 months later (investors noted founder alignment)
- Both founders: 'This saved our partnership and our company'
Architecture & Approach
Business Timing Blueprint with dual-profile analysis. Used Primary Operating Profile (POP) for both founders revealing complementary but misunderstood working styles. Leadership Energy Curves showed they were in opposite performance phases — one in high-drive expansion mode, one in consolidation/refinement mode. This cycle misalignment created friction at every decision point. We restructured roles and decision-making based on cycles.
Agent Roles
Engagement Type
Business Timing Blueprint (Partnership Focus)
Duration
4 weeks, 3 joint sessions + individual sessions
Industry
B2B SaaS / Technology